Our Story
About Jeff
Two decades of artistry, an island upbringing, and a deep reverence for nature — meet the designer behind every Creative Concepts celebration.

The Designer
Jeff Alencastre
Jeff finds inspiration in the beauty and nourishment of the natural world that defines life in the islands. Born and raised on Oʻahu, he grew up surrounded by landscapes where color, texture, and movement exist in constant harmony. These early impressions shaped the way he sees design today, guiding him to create work that feels both intuitive and deeply connected to place.
With two decades of experience in the event and floral design industry, Jeff has developed a signature style rooted in observing how nature arranges itself — the bend of a leaf, the arc of a stem, the effortless way blooms gather in the wild. He brings these natural gestures into his compositions, creating pieces that feel alive, fluid, and thoughtfully styled.
Before immersing himself fully in floral design, Jeff worked in event management, an experience that continues to influence the way he approaches every celebration. He sees florals not only as art, but as an integral part of the guest journey. Understanding timing, flow, and logistics allows him to design with intention, ensuring each element complements the environment, the experience, and the story a couple wants to tell.
Whether the vision is modern, romantic, lush, or understated, Jeff’s work reflects a curated expression of nature — refined, grounded in thoughtful design, and created to enhance the moments that matter most.
20+
Years Experience
2,000+
Weddings Designed
13+
Partner Venues
The People
Meet Our Team
The talented hands and thoughtful minds behind every Creative Concepts celebration.

Lisa Leandro
Design Assistant
Lisa has been part of Creative Concepts by Jeff since 2019 and serves as a Design Assistant on the team. She supports the floral design process across event preparation, studio production, and on-site setup, helping bring each design from concept to completion. Known for her attention to detail and focus on getting each piece just right, Lisa adds an important layer of care and precision to the team’s work.

Roa Pollock
Event Operations & Support
Roa works alongside Jeff Alencastre at Creative Concepts by Jeff, bringing 20+ years of experience in events, operations, and logistics to the team. Since 2017, he has supported the business across many parts of the event process, including deliveries, setup, breakdown, design support, client details, and behind-the-scenes coordination. His role helps keep each production organized, steady, and well-executed from start to finish.
Client Stories
What Couples Say
“Jeff absolutely blew me away with the florals. I asked for pretty simple arrangements in white and lilac: small centerpieces, simple aisle markers, and a couple pieces for the wedding arch. Each arran…”
Kristin
weddingwire“I never really realized how much florals can impact a wedding day until I saw what Jeff has created for us. During our initial consultation, I gave Jeff the color palette that I am envisioning for our…”
Nathania
weddingwire“Jeff made this overly anxious traveling Covid bride feel less overwhelmed with my changes and tons of questions. Planning our wedding was very stressful for many reasons… but Jeff ALWAYS followed thro…”
Carrie
weddingwire